We took over from a large agency that was underspending and underdelivering. Rebuilt the full channel stack — and in one quarter, every number moved.
"Most agencies manage channels. We build systems — so every platform reinforces the next one."— Marketa
This brand operates in three of the most competitive grocery categories — coffee, chocolate, and nuts — with a quality product and a loyal customer base already in place. The ingredients for growth were there. The execution wasn't.
Their previous agency was large, slow, and spread thin. Ad budgets were being underspent. Product detail pages had never been properly optimized. Social organic had no real strategy. And TikTok Shop — one of the highest-velocity channels in CPG right now — hadn't even been touched.
The brand wasn't stuck because of the product. It was stuck because of the infrastructure around it.
Taking over from an established agency mid-flight is never simple. There's existing campaign history, live listings, an audience already in motion. The risk is disrupting what's working while fixing what isn't.
On top of that, this brand spans multiple SKU types across three distinct categories. Each one has its own search behavior, its own buyer, and its own Amazon competitive landscape. A one-size ad strategy was never going to work here.
And the TikTok opportunity was time-sensitive. The window for first-mover advantage in CPG TikTok Shop is narrowing. We needed to launch, learn, and scale fast — while Amazon and Whole Foods were being rebuilt simultaneously.
Every product detail page was audited and rebuilt — search-intent titles, restructured bullet points, A+ content aligned to how buyers in each category actually shop. The PDPs went from generic to converting.
We rebuilt the campaign structure from scratch — separate ad strategies per category, bid architectures built around profitability rather than visibility, and systematic budget deployment to replace the chronic underspend the previous agency had left behind.
We activated and optimized Whole Foods online advertising — aligning digital spend to in-store placement and driving online sales that support the brick-and-mortar relationship. Online up 32% YoY as a result.
We launched TikTok Shop from scratch in January — product setup, creator strategy, content approach, and paid amplification. $60K in GMV in the first quarter. The channel is now a meaningful and growing revenue stream.
We took over organic social with a strategy built around the brand's natural home — grocery, real ingredients, sourced with care. Content that earns attention and builds the kind of community that converts across every channel.
* TikTok Shop launched January 2026 — no prior-year comparison. Bar represents $60K GMV earned in Q1.
We build multi-channel systems that compound — not siloed campaigns that compete with each other. Book a free audit and we'll show you where your channels are leaking.
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